{"title":"Featured Toys","description":"\u003cp\u003e\u003cstrong\u003eDiscover featured Toyella products\u003c\/strong\u003e selected from across our learning toys, toddler play and family essentials.\u003c\/p\u003e","products":[{"product_id":"toyella-mathmaster-magnetic-fraction-board","title":"Toyella™ MathMaster Magnetic Fraction Board","description":"\u003cp\u003e\u003cstrong\u003eMake fractions easier to see, touch, and compare.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eToyella™ MathMaster turns early fraction practice into calm, hands-on play. Children can move the colourful magnetic bars and circles, compare parts of a whole, and use the reusable practice area to explore simple maths without a screen.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eVisual fraction play:\u003c\/strong\u003e explore whole, halves, thirds, quarters, fifths, sixths, eighths, tenths, and twelfths.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMultiple representations:\u003c\/strong\u003e compare fractions with decimal and percentage equivalents printed on the board.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReusable practice:\u003c\/strong\u003e use the included marker on the wipe-clean activity area.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTwo cover styles:\u003c\/strong\u003e choose Zebra or Dinosaur; each style is sold separately.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eWhat’s included:\u003c\/strong\u003e 1 magnetic learning book, 102 magnetic fraction pieces, and 1 marker.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e approx. 22 × 18 × 1.5 cm when closed.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eRecommended age:\u003c\/strong\u003e 3+ years.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSafety:\u003c\/strong\u003e contains small parts and magnets. Not suitable for children under 3 years. Adult supervision is recommended. Inspect before use and keep damaged pieces away from children. Colours and small details may vary slightly between production batches.\u003c\/p\u003e","brand":"Toyella","offers":[{"title":"Zebra","offer_id":49075244105980,"sku":"MATHMASTER-ZEBRA","price":19.99,"currency_code":"GBP","in_stock":true},{"title":"Dinosaur","offer_id":50935890182396,"sku":"MATHMASTER-DINOSAUR","price":19.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0791\/9058\/9692\/files\/toyella-mathmaster-gallery-01_4315f811-bb25-44cf-a41a-514769fc2557.png?v=1786135586"},{"product_id":"toyella-musical-touch-plush-pal","title":"Toyella Musical Touch Plush Pal","description":"\u003cp\u003e\u003cstrong\u003eTurn a simple touch into a playful beat.\u003c\/strong\u003e The Toyella Musical Touch Plush Pal is a soft, fruit-shaped interactive toy that responds to touch and gentle taps with music and rhythm. It gives children a screen-free way to explore sound, movement and cause-and-effect through hands-on play.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTouch-activated sound play:\u003c\/strong\u003e simple actions create an immediate musical response.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThree fruit styles:\u003c\/strong\u003e choose Banana, Strawberry or Carrot.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMade for shared moments:\u003c\/strong\u003e play independently or explore the sounds together with a parent.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNo screen or app needed:\u003c\/strong\u003e just add 3 AA batteries and play.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003ePlay, listen and respond\u003c\/h2\u003e\u003cp\u003eChildren can touch, pause, listen and repeat as they explore rhythm at their own pace. The immediate sound response can encourage cause-and-effect discovery, listening, hand coordination and turn-taking without promising a fixed learning outcome.\u003c\/p\u003e\u003ch2\u003eHow to play\u003c\/h2\u003e\u003col\u003e\n\u003cli\u003eOpen the battery compartment and insert 3 AA batteries. Batteries are not included.\u003c\/li\u003e\n\u003cli\u003eHold or gently touch the side sensor points.\u003c\/li\u003e\n\u003cli\u003eTouch, tap and move with the music. A parent can join for shared sound play.\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cstrong\u003eBattery note:\u003c\/strong\u003e Adult battery installation is required. Close and secure the battery compartment before play.\u003c\/p\u003e\u003ch2\u003eChoose your fruit pal\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eBanana\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eStrawberry\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eCarrot\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eEach style is sold separately. You will receive the style selected above.\u003c\/p\u003e\u003ch2\u003eProduct details\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduct type:\u003c\/strong\u003e Interactive musical plush toy\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApproximate size:\u003c\/strong\u003e 23 cm \/ 9 in\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePower:\u003c\/strong\u003e 3 AA batteries required\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBatteries included:\u003c\/strong\u003e No\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhat you receive:\u003c\/strong\u003e 1 Toyella Musical Touch Plush Pal in your chosen style\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Surface wipe only. Keep the electronic parts and battery compartment dry; do not submerge.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eGood to know\u003c\/h2\u003e\u003cp\u003eThis is an electronic sound toy. Use under adult supervision, follow the guidance on the product packaging and check the battery compartment before each play session.\u003c\/p\u003e\u003ch2\u003eFrequently asked questions\u003c\/h2\u003e\u003ch3\u003eAre batteries included?\u003c\/h3\u003e\u003cp\u003eNo. You will need 3 AA batteries.\u003c\/p\u003e\u003ch3\u003eDoes it need a phone or app?\u003c\/h3\u003e\u003cp\u003eNo. The musical play is screen-free and does not require an app.\u003c\/p\u003e\u003ch3\u003eWhich styles are available?\u003c\/h3\u003e\u003cp\u003eBanana, Strawberry and Carrot. Select your preferred style before adding it to the cart.\u003c\/p\u003e\u003ch3\u003eHow big is it?\u003c\/h3\u003e\u003cp\u003eIt is approximately 23 cm \/ 9 in.\u003c\/p\u003e\u003ch3\u003eHow should I clean it?\u003c\/h3\u003e\u003cp\u003eWipe the surface gently and keep the electronic parts dry. Do not place it in water or a washing machine.\u003c\/p\u003e","brand":"Toyella","offers":[{"title":"Strawberry","offer_id":49237099905276,"sku":"14:193#strawberry","price":14.99,"currency_code":"GBP","in_stock":true},{"title":"Banana","offer_id":49237099938044,"sku":"14:29#banana","price":14.99,"currency_code":"GBP","in_stock":true},{"title":"Carrot","offer_id":49237099970812,"sku":"14:175#carrot","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0791\/9058\/9692\/files\/toyella-musical-touch-plush-gallery-01-main_9778ce81-3cf8-42f5-adba-c3421ceba43a.png?v=1786129663"},{"product_id":"toyella-magnetic-creative-board","title":"Toyella™ Magnetic Creative Board","description":"\u003cp\u003e\u003cstrong\u003eA double-sided wooden activity board for ages 3+ that brings drawing, magnetic puzzle play and quiet creativity together in one tidy box.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCreate scenes with the included magnetic pieces\u003c\/li\u003e\n\u003cli\u003eDraw and write on the whiteboard with the marker\u003c\/li\u003e\n\u003cli\u003eTurn it over for colourful chalkboard play\u003c\/li\u003e\n\u003cli\u003eKeep pieces and accessories together in the built-in storage tray\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eA Calmer Way to Create and Learn\u003c\/h2\u003e\n\u003cp\u003eOpen the wooden box, choose a side and let your child build, draw, match and imagine. The board combines open-ended magnetic play with reusable drawing surfaces, making it a practical screen-free activity for quiet time, home learning and travel.\u003c\/p\u003e\n\u003ch2\u003eEverything Included\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eDouble-sided wooden board and storage box\u003c\/li\u003e\n\u003cli\u003eAssorted magnetic puzzle pieces\u003c\/li\u003e\n\u003cli\u003eDry-erase marker\u003c\/li\u003e\n\u003cli\u003eColoured chalks\u003c\/li\u003e\n\u003cli\u003eEraser\u003c\/li\u003e\n\u003cli\u003eActivity booklet \/ manual\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eThe artwork and assortment of magnetic pieces vary by the version selected. Please use the variant images as the source of truth.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch2\u003eHow It Works\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eChoose:\u003c\/strong\u003e use the magnetic whiteboard or turn it over to the black chalkboard.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCreate:\u003c\/strong\u003e arrange the magnetic pieces, copy an activity idea or make a new scene.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReset:\u003c\/strong\u003e wipe the board, return the pieces to the tray and start again.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eWhy Parents Love It\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMore than one activity:\u003c\/strong\u003e magnetic puzzles, marker drawing and chalkboard play in one set.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOpen-ended play:\u003c\/strong\u003e children can follow the booklet or invent their own pictures.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEasy to organise:\u003c\/strong\u003e the wooden tray keeps the small pieces and accessories together.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReusable and screen-free:\u003c\/strong\u003e wipe, rearrange and play again without batteries.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eLearning Skills Hidden Inside Play\u003c\/h2\u003e\n\u003cp\u003eMatching, sorting, shape recognition, early number play, hand-eye coordination, fine-motor practice and imaginative storytelling. Activities depend on the selected version and the way the child chooses to play.\u003c\/p\u003e\n\u003ch2\u003eProduct Details \u0026amp; Safety\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eRecommended age:\u003c\/strong\u003e 3 years and over\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApproximate board size:\u003c\/strong\u003e 30 × 23.5 cm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMain structure:\u003c\/strong\u003e wood\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSurfaces:\u003c\/strong\u003e magnetic dry-erase whiteboard and reverse chalkboard\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePower:\u003c\/strong\u003e no batteries required\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e wipe the board after use, keep the pieces dry and store everything in the tray\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSafety notice:\u003c\/strong\u003e Contains small parts and magnetic pieces. Not suitable for children under 3 years. Adult supervision is recommended. Inspect all pieces before play and discontinue use if any part becomes damaged.\u003c\/p\u003e\n\u003ch2\u003eUK Delivery Estimate\u003c\/h2\u003e\n\u003cp\u003eEstimated delivery from China to the UK is \u003cstrong\u003e12–20 working days\u003c\/strong\u003e. Delivery times may vary during busy periods or because of customs and local carrier delays.\u003c\/p\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eDo all versions include the same magnetic pieces?\u003c\/strong\u003e\u003cbr\u003eNo. The theme, artwork and mix of pieces vary by version. Check the selected variant image before ordering.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan children write on both sides?\u003c\/strong\u003e\u003cbr\u003eYes. Use the dry-erase marker on the white side and the coloured chalks on the black side.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes it require batteries?\u003c\/strong\u003e\u003cbr\u003eNo. It is a fully hands-on activity set.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs storage included?\u003c\/strong\u003e\u003cbr\u003eYes. 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Little riders sit low, push with their feet and practise steering at their own pace while both feet stay close to the floor.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFour-wheel base\u003c\/strong\u003e designed for steadier first rides\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003e135° limited steering\u003c\/strong\u003e to reduce sudden oversteering\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAdjustable PU seat\u003c\/strong\u003e with push-button adjustment\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eQuiet wheels\u003c\/strong\u003e for suitable indoor or outdoor surfaces\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eRemovable front basket\u003c\/strong\u003e included\u003c\/li\u003e\n  \u003cli\u003e\u003cstrong\u003eTool-free snap-together assembly\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eDesigned to fit everyday play\u003c\/h3\u003e\n\u003cp\u003eUse FirstRide for short, supervised practice on a flat hallway floor, patio or smooth garden path. Children can push, pause and try again without pedals, screens or complicated controls.\u003c\/p\u003e\n\u003ch3\u003eFit and product details\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eRecommended age: 12–24 months\u003c\/li\u003e\n  \u003cli\u003eRecommended inseam: 10–18 in (25.4–45.7 cm)\u003c\/li\u003e\n  \u003cli\u003eApprox. size: 54.6 × 20.1 × 35.6 cm\u003c\/li\u003e\n  \u003cli\u003eConstruction: plastic body with PU seat\u003c\/li\u003e\n  \u003cli\u003eColours: Black, Pink and Green\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSafety and care\u003c\/h3\u003e\n\u003cp\u003eAdult supervision is required. Use a correctly fitted child helmet and ride only on a flat, dry and clear surface away from roads, stairs, slopes, water and traffic. Before every ride, check that the seat, handlebar, basket, wheels and all snap connections are secure. 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